About Us

Hello!

We officially opened our doors in July of 2020 in the heart of Downtown Panama City. We had a vision: to bring effortless, affordable fashion to our community. We faced many challenges opening after Hurricane Michael had devastated our small town, and during the height of the COVID-19 pandemic. We persevered and have remained a cheerleader for other small businesses through the revitalization of Downtown Panama City.

We strive to carry clothing that will elevate your everyday wardrobe, making having an amazing style easy and accessible to everyone. Our collections are intentionally chosen to complement the lifestyles of the amazing women we serve.